About us

In 1990 we started as a greengrocer in Amsterdam. Our grandfather installed everything independently and ran it for years after it was run by three brothers from the family. After ten years of a successful business, we wanted more, wanted to grow and came up with the idea of ​​importing ourselves. After all, we knew which suppliers delivered the best quality and so we can expand with the assurance of high-quality products.

Heart for the business and for our customers

Fresh Diamond has quickly built up name recognition within the European wholesale market. That is how we have grown, we are still growing, but we still remain the same. Our values ​​always remain: delivering the highest quality, satisfied customers and fast and good service. We are a close family business with a heart for the business and for our customers.

Food Safety

We guarantee high quality of our products all year round. Naturally, we work with specialists, making food safety a matter of course. Because we have our own stock, we can continuously monitor and guarantee quality. In addition, we naturally have the necessary certifications.